'Twas the (magic) night before Christmas
Magic Breakfast Christmas campaign
Project completed for: Magic Breakfast
Magic Breakfast appointed me to imagine and manage their Christmas campaign which was inspired by the classic poem 'Twas the night before Christmas'.
Alongside T&T Brighton, I dreamed up the creative concept whilst ensuring the project ran to a tight budget - ensuring there was a strong launch strategy in place to maximise on reach and conversions (donations to this amazing cause).
This year, even more children have gone to school hungry - too distracted to learn and get the education they deserve. But this issue doesn’t just stop when they go home for Christmas. There’s no Turkey or a mountain of roasties waiting for them to fill their bellies. There may not even be any gas for the hob.
It really is more important that ever to help those more vulnerable. If you can, please do donate to this amazing cause.
Concept creation | Launch strategy | Design management | Social media | Communications strategy | Project management
Animation & production: T&T Brighton
Illustration: Ryan Gillet
Poem author: Laura Colgan
Narration: Russel Tovey
Client: Magic Breakfast