Coven Garden

Halloween campaign

Project completed for: Seven Dials Market

Seven Dials Market soul mission: to go beyond being 'just another foodhall'. It's about gathering friends and family, coming together and losing all of your inhibitions. In here, it's all about JOY!

This Halloween, we created 'Coven Garden'. A week-long campaign with a little something for everyone. From never-seen-before ghoulish dishes, one-off cocktails, DJ lates, fancy dress and so much more. 

The main goal: create a one-off experience which builds brand love, loyalty and generates sales. 

The good news: we more than exceeded our KPI's - bringing in a massive
43.8K guests & exceeding our weekly sales targets by 35%.

Concept creation | Launch strategy | Design management | Communications strategy | Project management | 

Photography: Ted Mendez

Client: Seven Dials Market

Over £75K+ in bar sales

200k+ people reached online

40% increase in vistors from the week before